NEWS/INFO – WHAT DO CLIENTS WANT FROM THEIR CPAS?
USING SOCIAL MEDIA EFFECTIVELY?
WHAT IS APPROPRIATE E-MAIL BEHAVIOR?

what do clients want from their CPAsWhat do clients REALLY want from their CPAs?
Successful CPAs know that client relationships are key to building business, and to generate referrals that keep the practice growing. It’s important that all CPAs are aware of what clients expect from their accounting professionals. This article will tell you what clients want, expect, and value in their relationships with their CPA’s. To learn more, click here.
 


Using social media effectivelyUsing social media effectively?
Firms must include social media as part of their overall marketing strategy – but which are best, which are easiest, and which make the most sense? It’s confusing to many, but everyone can improve their effectiveness on social media with tools, training and tips. Posting information on the major social media avenues makes a BIG difference in results according to a resent survey. To learn more, click here.
 


appropriate email behaviorWhat is appropriate e-mail behavior? Is there such a thing?
Is there a best practices guide for how and when to use e-mail. Should there be? As e-mail becomes more and more of a “standard practice communication” what can you do – and should do – to be sure you are using it most effectively. To learn more about how to effectively use e-mail, and important things to note in style and use, click here.
 

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